Is surge pricing fair? What alternative strategies could Uber use to balance supply and demand?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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Is surge pricing fair? What alternative strategies could Uber use to balance supply and demand?

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To balance supply and demand Uber charges a Surge Pricing Premium during times w...View the full answer

Marketing Management

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