New products and services are at the heart of all businesses. Smart companies have a strategic process for knowing when and how to bring new items to the market. Domino’s Pizza has been very successful at expanding its products and services. Domino's has learned that new-product development can give the company an edge on the competition. It takes a disciplined approach to new-product development, conducting significant research and making sure that everything is consumer-driven and fits with its brand. Recently, the company started offering salads as well as offering a wedding registry. 

1. Discuss where Domino’s gathers ideas for new products or services.

2. What are examples of recent innovations at Domino’s? Are these disruptive or sustaining innovations?