Assume that Chick-fil-A is interested in engaging you as a marketing expert to help them consider developing a new product tentatively called the “Chick-fil-A Veggie Sandwich.” Like with similar recent editions by some of their quick-service food competitors, the idea is to better compete for vegetarian customers. Now, briefly walk them through the key steps of the New Product Development Process outlined in the chapter so they will know what process to follow to make the decision whether to proceed with the product introduction.