Problem Recognition Describe the problem that might lead you to purchase this product. The purpose of this

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Problem Recognition Describe the problem that might lead you to purchase this product.

The purpose of this miniproject is to increase your understanding of the process that consumers go through when making a purchase decision. First, select one of the following products

(or some other product of your choice) that now, or in the future, you might be in the market for:

• New or used car

• Spring break vacation

• Apartment

• Computer or smartphone

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