Take a few minutes to go back and briefly review what you learned in Chapter 4 about the different approaches to collecting data. Propose an approach to collecting the types of information from a busy B2B customer in a way that is most likely to result in his or her cooperation. Be as specific as you can in describing your chosen approach and explain why you selected it. Then, explain your recommendation and justification for it.

B2B customers (clients) are busy professionals and thus are notoriously reluctant to take time to provide data to marketers.
To measure important issues described in the chapter, such as overall client satisfaction, service quality by the vendor firm, level of customer engagement, repurchase intentions, and speed and effectiveness of problem resolution, marketers must employ the most user-friendly and efficient data collection methods available when dealing with these professional business clients.
Otherwise, it is highly unlikely that they will take time to provide any useful data for market planning and decision making.