The PhoCusWright destination marketing study (2009) found that DMOs Internet marketing efforts were lacking in certain respects.

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The PhoCusWright destination marketing study (2009) found that DMOs’ Internet marketing efforts were lacking in certain respects.

What were the weaknesses that this study found in DMOs’ Internet marketing?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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The PhoCusWright destination marketing study (2009) found that DMOs Internet marketing efforts were lacking in certain respects.

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The 2009 PhoCusWright Destination Marketing study identified several weaknesses in DMOs internet marketing efforts Limited focus on local insights and ...View the full answer

Marketing And Managing Tourism Destinations

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