What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall

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What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall and Leask (2006)?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall

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The 15 Cs framework is a tool suggested by Fyall and Leask in 2006 to describe the challenges that face destination marketing The framework categorize...View the full answer

Marketing And Managing Tourism Destinations

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