Traditional direct marketing is still used by marketers to reach targeted consumers. Using the major forms of

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Traditional direct marketing is still used by marketers to reach targeted consumers. Using the major forms of traditional direct marketing, select three forms, and prepare a presentation using examples of how companies connected with you, their customer. What was your response?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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