What are the pros and cons of using the no brand strategy?

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What are the pros and cons of using the “no brand” strategy?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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What are the pros and cons of using the no brand strategy?

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Pros MUJIs insistence that its brand values permeate al...View the full answer

Marketing Management

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