What role did Accors online strategy play in its ability to gain and retain loyal customers?
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What role did Accor’s online strategy play in its ability to gain and retain loyal customers?
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Accors purchase of Wipolo in 2014 provided the company with a dyna...View the full answer
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Related Book For
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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