What role did Accors online strategy play in its ability to gain and retain loyal customers?

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What role did Accor’s online strategy play in its ability to gain and retain loyal customers?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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What role did Accors online strategy play in its ability to gain and retain loyal customers?

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Accors purchase of Wipolo in 2014 provided the company with a dyna...View the full answer

Marketing Management

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