1. You are the CEO of a start-up in the food-and-beverage industry. You want to recruit a newly qualified market researcher to help support your marketing efforts with more directed marketing messages to potential customers. Conduct the interview with a fellow student playing the role of an applicant for this position. Does this applicant have the necessary background and skills? Reverse the roles and repeat the exercise.
2. You are a project director working for a major research supplier. You have just received a telephone call from an irate respondent who believes that an interviewer has violated her privacy by calling at an inconvenient time. The respondent expresses several ethical concerns. Ask a fellow student to play the role of this respondent. Address the respondent’s concerns and pacify her.