2. One need not be concerned with reliability and validity in applied marketing research. Discuss this statement

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2. “One need not be concerned with reliability and validity in applied marketing research.” Discuss this statement as a small group.

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 14, 2024 01:00 AM

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2. One need not be concerned with reliability and validity in applied marketing research. Discuss this statement

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Basic Marketing Research: Leeds University Business School

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