1.2 Visit www.ralphlauren.com (or your local equivalent) and collect further secondary data and intelligence to obtain information on the segmentation strategy of Ralph Lauren. As the vice president of marketing for Ralph Lauren, what information would you like to support decisions around an idea to launch a new line of unisex shirts in Europe? Imagine that the company had launched these shirts and wanted to determine initial consumer reactions. If non-probability sampling were used, which sampling technique would you recommend and why?