1.4 In a small group, discuss the following issues: The consequences of inappropriate validation of cluster analysis...

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1.4 In a small group, discuss the following issues: ‘The consequences of inappropriate validation of cluster analysis solutions can be disastrous’ and

‘User-friendly statistical packages can create cluster solutions in situations where naturally occurring clusters do not exist’.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 02:04 AM

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1.4 In a small group, discuss the following issues: The consequences of inappropriate validation of cluster analysis...

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Marketing Research: An Applied Approach

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