1.7 Describe the constant sum scale. How is it different from the other comparative rating scales? ...
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1.7 Describe the constant sum scale. How is it different from the other comparative rating scales?
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Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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