2 You are a consultant to Audi AG, working on a project for their Lamborghini subsidiary. a...

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2 You are a consultant to Audi AG, working on a project for their Lamborghini subsidiary.

a Use online databases to compile a list of articles related to the Lamborghini and the global high-performance luxury car market in the past year.

b Visit the Lamborghini and Ferrari websites and evaluate the extent of competitive information available at each.

c Based upon the information collected from 2a and 2b, write a report on the environmental context surrounding Lamborghini.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:00 AM

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2 You are a consultant to Audi AG, working on a project for their Lamborghini subsidiary. a...

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Marketing Research Applied Insight

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