3 In teams of four, design a questionnaire to be used in a street interview. One of...
Question:
3 In teams of four, design a questionnaire to be used in a street interview. One of the team then takes on the role of the interviewer, the other three act as participants. Conduct three interviews and video the process. Replay the video and write a report that focuses upon:
a the questionnaire design;
b stopping and motivating participants;
c interviewer instructions;
d the consistency of the process; and e ethical issues involved in the process.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
Question Posted: