3 In teams of four, design a questionnaire to be used in a street interview. One of...

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3 In teams of four, design a questionnaire to be used in a street interview. One of the team then takes on the role of the interviewer, the other three act as participants. Conduct three interviews and video the process. Replay the video and write a report that focuses upon:

a the questionnaire design;

b stopping and motivating participants;

c interviewer instructions;

d the consistency of the process; and e ethical issues involved in the process.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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