5 In a small group, discuss the following issues: Regression is such a basic technique that it...

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5 In a small group, discuss the following issues: ‘Regression is such a basic technique that it should always be used in analysing data’ and ‘What is the relationship between bivariate correlation, bivariate regression, multiple regression and analysis of variance?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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