A specification of the level of analysis ought to be clear: does one focus on generic product

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■ A specification of the level of analysis ought to be clear: does one focus on generic product categories or selected brands?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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A specification of the level of analysis ought to be clear: does one focus on generic product categories or selected brands?
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A specification of the level of analysis ought to be clear: does one focus on generic product

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Marketing Research:An International Approach

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