The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.

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The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks. Explain how you would identify and recruit such respondents.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:00 AM

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The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks. Explain how you would identify and recruit such respondents.
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The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.

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Marketing Research : An Applied Orientation

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