Interview five international students and discuss the core values used by sports marketers in their culture. Do
Question:
Interview five international students and discuss the core values used by sports marketers in their culture.
Do these values differ from the core American values? For example, do the British value individualism more or less than Americans? What evidence do the students have to support their claims?
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Sports marketing strategies are often influenced by cultural values and norms that vary from country ...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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