OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of
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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.
Setting the total promotion budget and mix
(pp. 420–424)
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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