Promotion is concerned with a. how appropriate messages are communicated to target customers. b. informing customers that

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Promotion is concerned with

a. how appropriate messages are communicated to target customers.

b. informing customers that the right product or service is available at the right place at the right price.

c. blending personal selling, mass selling, and sales promotion.

d. all of these.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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