Why is alternative media good for both large and small brands?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Why is alternative media good for both large and small brands?

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Alternative media refers to any media source or platform that is not part of the mainstream media or traditional forms of broadcasting This can includ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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