2 The idea of having marketing as the driving philosophy of the business was certainly appealing, but

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2 The idea of having marketing as the driving philosophy of the business was certainly appealing, but they would need to hire a qualified marketer to achieve this since their knowledge of how it would work in practice was limited.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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2 The idea of having marketing as the driving philosophy of the business was certainly appealing, but

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Marketing Planning: Strategy, Environment And Context

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