What role does rotation play in factor analysis? What does it mean for a rotation to maintain

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What role does rotation play in factor analysis? What does it mean for a rotation to maintain a 90-degree angle?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 09:56 AM

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What role does rotation play in factor analysis? What does it mean for a rotation to maintain

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Factor rotation is a mathematical way of further simplifying fac...View the full answer

Exploring Marketing Research

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