Form a team of three to five students. As marketing managers, you are in charge of selling

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Form a team of three to five students. As marketing managers, you are in charge of selling Dixie Cups. Design a consumer sales promotion plan and a trade sales promotion plan for your product. Incorporate at least three different promotion tools into each plan. Share your results with the other teams in the class?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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