1. Assume that a trade customer spends an average of SEK 1,500 a week and that the...
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1. Assume that a trade customer spends an average of SEK 1,500 a week and that the retailer earns a 5 per cent margin. Calculate the customer lifetime value if this shopper remains loyal over a tenyear life span, assuming a 5 per cent annual interest rate and no initial cost to acquire the customer.
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Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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