14-3 Name and briefly describe the nine elements of the communications process. Why do marketers need to
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14-3 Name and briefly describe the nine elements of the communications process. Why do marketers need to understand these elements? (AACSB: Communication;
Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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