2. Communications that focus on changing consumers purchase behaviour, often to substitute to more sustainable products or

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2. Communications that focus on changing consumers’ purchase behaviour, often to substitute to more sustainable products or services.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 04:02 AM

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2. Communications that focus on changing consumers purchase behaviour, often to substitute to more sustainable products or services.
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2. Communications that focus on changing consumers purchase behaviour, often to substitute to more sustainable products or

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Principles Of Marketing

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