2 In what ways might an individual consumers price sensitivity and assessment of price level of (a)...
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2 In what ways might an individual consumer’s price sensitivity and assessment of price level of
(a) a prescription drug and
(b) an over-the-counter medicine differ?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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