3 What are the potential problems, both practical and ethical, arising from bodies such as NICE using

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3 What are the potential problems, both practical and ethical, arising from bodies such as NICE using price as a criterion in deciding whether a drug should be approved or not? Is it ‘right’ that they should do this?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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