3. A business increases its price per unit from SEK 50 to SEK 60. At SEK 50...

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3. A business increases its price per unit from SEK 50 to SEK 60. At SEK 50 the sales were 6,000 units;

they are now 5,500. Explain how the price change has affected demand.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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