3-10 A dark social channel refers to a private channel or a channel difficult to match with...

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3-10 ‘A dark social channel’ refers to a private channel or a channel difficult to match with other digital channels. An example of a dark channel is e-mail. However, Google routinely mines its roughly half a billion Gmail users’

e-mails. Research how Google scans e-mail data and the fallout from those actions. (AACSB: Communication; Use of IT; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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3-10 A dark social channel refers to a private channel or a channel difficult to match with...

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Principles Of Marketing

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