3-11 Learn how Aereo delivered value to customers and how TiVo has now extended the service. Write...

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3-11 Learn how Aereo delivered value to customers and how TiVo has now extended the service. Write a report on the TiVo/Aereo value proposition and the four Ps and the potential for replicating the business model in other countries. (AACSB: Communication; Use of IT; Reflective thinking)

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