3-12 Debate whether or not the TiVo/Aereo business model is unethical or just smart marketing based on
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3-12 Debate whether or not the TiVo/Aereo business model is unethical or just smart marketing based on an opportunity made available by technology. (AACSB: Communication;
Use of IT; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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