5-1 What is subculture? Describe at least two subcultures to which you belong and identify any reference

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5-1 What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behaviour. (AACSB:

Communication; Diversity; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.
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5-1 What is subculture? Describe at least two subcultures to which you belong and identify any reference

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Principles Of Marketing

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