9-5 It appears that the sky is the limit regarding ideas for smartphone/tablet apps. In a small...

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9-5 It appears that the sky is the limit regarding ideas for smartphone/tablet apps. In a small group, create an idea for new apps related to (1) business, (2) health, (3) education,

(4) sports and (5) shopping. (AACSB: Communication;

Use of IT; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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