Objective 3 Explain marketings role in strategic planning and how marketing works with its partners to create
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➤ Objective 3 Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Planning marketing: partnering to build customer relationships (pp. 45–47)
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Related Book For 
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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