Identify and briefly describe at least four key business capabilities provided by the use of a CRM

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Identify and briefly describe at least four key business capabilities provided by the use of a CRM system.

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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Question Posted: Jun 11, 2018 08:31 AM

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Identify and briefly describe at least four key business capabilities provided by the use of a CRM

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The key features of a CRM system include the following Contact managementThe ability to track data o...View the full answer

Principles of Information Systems

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