Perceptions and age influence consumer behavior. Experiences from an early age have shaped and influenced peoples consumption

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Perceptions and age influence consumer behavior. Experiences from an early age have shaped and influenced people’s consumption patterns. These experiences are known as cohort effects. Therefore, different influences—political, economic, socio-cultural, and technological—have played roles in influencing an individual’s purchase and consumption patterns as they age. Describe an incident where an older generation disagreed with or criticized purchases you have made. In addition, describe the cohort effects that explain each generation’s view during these disagreements.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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