2 Existen sustitutos de cada uno de los cuatro productos, servicios o programas de la pregunta 1....

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2 Existen sustitutos de cada uno de los cuatro productos, servicios o programas de la pregunta 1. Los ejemplos respectivos son:

a) un marcatextos fluorescente BicTM,

b) zapatos tenis normales,

c) tomar el autobús y

d) una tienda departamental. En cada caso,

¿qué beneficios de esos sustitutos valorarían más los consumidores en comparación con los mencionados en la pregunta 1?

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Marketing

ISBN: 9781259573545

13th Edition

Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R

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Question Posted: Jul 20, 2024 09:00 AM

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2 Existen sustitutos de cada uno de los cuatro productos, servicios o programas de la pregunta 1....

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Marketing

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