Strategic fit. If a firm has a policy of pursuing a family of products, all opportunities are
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Strategic fit. If a firm has a policy of pursuing a family of products, all opportunities are evaluated in terms of their complementarity—that is, either their strategic fit with existing product lines or their ability to augment the current product family.
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Related Book For 
Project Management Achieving Competitive Advantage
ISBN: 9780136057666
5th Edition
Authors: Jeffrey K. Pinto
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