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business
essentials of strategic management
Questions and Answers of
Essentials Of Strategic Management
●● National Football Associations and the clubs – who would supply the players – and who would need to agree to release them?
Check what has happened with AstraZeneca during late 2021 and to date, and consider whether you would describe the business as resilient, based on its contribution to the COVID-19 vaccination
●● make sense of the various paradoxes that make mastery of strategy both complex and challenging(Section 17.4).
●● explain organizational resilience; define risk; identify the risks faced by organizations, and discuss how they may be approached and managed; and examine their relationship to crisis
●● discuss the key elements of strategy (Section 17.2)
●● summarize the purpose of strategy and strategic management (Section 17.1)
3 Reflect on the work of Kanter and Handy in the late twentieth century – Section 16.3 in the text.What view, if any, has best profiled the nature of the modern organization?was on directional
2 How do you think the need for general managers may have changed as organization structures have generally been flattened and delayered?
6 Who do you think might be the dominant players in the industry five years from now?
5 What constitutes a winning business model in respect of content and distribution?
4 Ascertain the budgeted resources and targets allocated to one manager whom you are able to interview.What measures of performance are utilized?What feedback is provided? What does the manager do
●● ‘Focus strategies cannot generate sufficient growth long term to satisfy shareholders –diversification will make a comeback – and the era of the venture capitalist will wane.’
●● ‘Conglomerate diversification has now given way to focus strategies – focus is here to stay.’
4 What can we learn about value creation in the entertainment industries from this case? To what extent is it about content? Distribution?1 Update the material on any or all of the four conglomerate
3 While there are clear beneficiaries, is value actually created when bidding wars double the value of a business?
2 Down the line can you see Sky customers benefiting from fresh creative ideas even if these ideas come with higher prices?
Which parties in this story (do you think) used the best tactics? Were the real winners Comcast, Sky Shareholders, Disney or Fox? Why? Who were the best ‘game players’?
5 Are further changes either necessary or appropriate?
4 Do you believe that, since 2009, the company has had a strong heartland, or is it realistically a holding company of diverse interests?
2 What are your views on the 2003 quote from Keith Butler-Wheelhouse?
3 How difficult is it to balance long-term growth and investments with the need for regular profits?
2 Instinctively, and in the context of the themes discussed in this book, how would you evaluate the Immelt years?
1 Do you think Welch’s management style could be easily copied by other organizations? Why? Why not? What do you think are the main lessons?
●● reflect on the notion of realistic growth ambitions (Section 16.4).
●● discuss resource management including general managers, human resources and allocating resources(Section 16.3)
●● define the terms ‘heartland’ and ‘corporate parenting’ and explain their significance and implications(Section 16.2)
●● describe and explain alternative approaches to, and styles of, managing strategy; and alternative corporate portfolios and control mechanisms (Section 16.1)
2 How would you evaluate the strategic logic of Kraft’s successful bid to acquire Cadbury in late 2009?
1 Do you agree with Deromedi’s approach? How much of a strategic challenge did he face?
3 Use the internet to research this story from 1974. At this time, Leeds United was top of Division One (now the Premiership). Their manager was Don Revie, but the team was built around several
4 What resistance might have been expected; and what approach and messages would you have thought to adopt?
3 How much emphasis do you think should be placed on the ‘easy washing’ message and how much on water conservation?
2 Would you have done anything different from Unilever?
1 How would you summarize the business model for Magic?
3 Once you learn about the motives for the business, does it make you more (or less) interested to buy the product?
2 What do you see as the advantages (and disadvantages) of this particular strategic approach and the organizational implications it has?
1 Do you agree with the argument that this business was established as a reaction to a perceived developing world need?
●● Though not universally in service, Domino’s has developed a ‘Pizza Car’ that can carry 80 pizzas at any one time. The car has a 140° oven on board.
●● It pioneered ‘commissaries’ to provide and deliver dough to every store, so that staff there can focus on finishing, cooking and delivering pizzas.
●● In 2008, it launched an app which allows people to track the progress of the delivery of their order – it is shown as an advancing bar.
●● In 1999, Domino’s was the first to offer online ordering.
●● Later, it introduced the ‘HeatWave’ delivery bags –each bag contains a heater disc, substantially reducing heat loss during delivery.
●● It introduced the sturdy corrugated box for takeaways – the moisture and any fat from the pizzas doesn’t make the box soggy and the cheese doesn’t stick to the top.
4 Are the different approaches to entrepreneurship taken by Schumpeter (disruptive innovation) and Kirzner (niches of stability in a turbulent industry environment) relevant for our understanding of
3 However successful any competitor may be, are all competitors always at risk of being caught out by a fresh development somewhere in their industry?
2 What does this case tell us about continuous change, with fresh opportunities opening up all the time?
1 Taking up the last point in the case, how would you judge the relative popularity of a coffee shop? What matters (most) to you?
●● assess the importance of power, how it is used in change situations, and how managers can improve their political effectiveness in organizations (Section 15.4).
●● identify a number of different approaches to the planned management of change (Section 15.3)
●● explain why people frequently resist change and how resistance can be overcome (Section 15.2)
●● appreciate the dynamics of strategic change, its management, its role in growth, and major forces for, and types and modes of, change (Section 15.1)
1 Evaluate the divisionalized or holding company structure of a large, diverse, multi-product, multinational, considering the main board status of the key general managers. Does this suggest
4 Obtain the necessary information from the internet and decide whether you agree with the view that Procter & Gamble has successfully designed an effective matrix structure.
3 How uncertain and traumatic could it be to work in a middle or senior management position in a large organization which changes its structure relatively frequently? Despite this, is change
2 For an organization with which you are familiar, obtain or draft the organization structure chart.How does it accord with the structural forms described in the text? Given your knowledge of the
4 Talk to people you know, especially older people who might be beneficiaries of Age UK, and check which brand is more meaningful to them today.Is it Age UK or Age Concern? If the latter, how
3 Influenced by COVID-19, Age UK has experienced a fall in its national fundraising in recent years and some redundancies have had to be made, inevitably reducing its resource capacity. At the same
2 To what extent do you think this conclusion will have influenced the new Age UK structure? Could you have designed a more efficient and alternative structure, given the history and inheritance for
1 Would you see the 2009 merger of Age Concern and Help the Aged as being one forged in opportunity or necessity?
6 Finally, there is what we could call the post-matrix structure, which may attempt to combine the matrix’s benefits yet overcome its limitations.
5 The matrix structure – or some variant of it – is most frequently used where there is a need to co-ordinate products and countries in a business which manufactures and markets worldwide.Because
4 The holding company is adopted by a diversified business with largely unrelated activities or businesses which can advantageously be kept separate for control purposes.
3 The divisionalized structure is a popular structure for organizations with several products or services which may or may not be related.
2 The functional structure emerges as departments and managers are created to deal with the increasing number of tasks.
1 The entrepreneurial structure is found in the typical small business where everything is centred around a key person, often the owner-manager.
●● identify and describe five basic structural forms which an organization may either adopt or adapt(Section 14.4).
●● discuss the advantages and disadvantages of centralization and decentralization (Section 14.3)
●● discuss the processes and problems involved in the effective implementation of both intended and emergent strategies (Section 14.2)
●● explain how strategy and structure are linked in a circular process (Section 14.1)
●● understand more clearly the practice of strategic decision-making (Introduction)
1 Do you think the objectives of Ben and Jerry’s will have needed to change after this acquisition?
5 In January 2009, an investigation by the BBC found that clothes sold in Primark stores were being made in factories in the UK where workers were being paid less than the official minimum wage –
4 In March 2009, it was announced that Cadbury was‘to become the first mass-market chocolate brand to adopt the Fairtrade certification mark’. How significant was this? Do you see this as
2 When Tottenham Hotspur became the first English Football League club with a stock exchange listing(in 1983), the issue prospectus said: ‘The Directors intend to ensure that the Club remains one
1 From the Beauhurst website, pick a rapidly growing business of your choice from the top ten businesses listed. In 400 words or less, can you identify the business objectives of that
3 What key issues do you believe should be incorporated if a company opts to publish a statement on ethics?
1 Using a case from this chapter, clarify what you think the business model is. How would you define that company’s vision and mission?
4 Using the internet, do you feel the new characters have added value to the Thomas stories from a customer perspective, or are they more driven by commercial and political motives?
3 Why do you think heritage railways (that run steam locomotives on restored lines) are as popular as they are as family tourist attractions? Do you agree with the suggestion that they may well have
2 Now The Flying Scotsman is fully rebuilt – and no longer quite so dependent on wealthy benefactors –do you think it may have a sustainable future? If the National Railway Museum started to
1 It is sometimes joked that racehorses and football clubs are two excellent opportunities for wealthy business people to squander their fortunes. Is there perhaps an argument that steam railways are
4 If you were in charge (and remembering the constraints), what strategies would you recommend?
3 Who are the major stakeholders, and how important are they?
2 What should be the objectives of London Zoo?
1 ‘Zoos are arguably important because of their role in conservation, but, in the face of other educational and entertainment options, they are becoming less relevant for today’s young
4 Use the internet to find out more about Turquoise Mountain. How would you evaluate their success?How much more of a challenge do you think it has been to develop such an enterprise in Afghanistan
3 Is a high level of dependency on a leader driven by a personal cause good or bad?
2 To what extent has the success of this organization been dependent on Charlotte di Vita?
1 How would you apply the Gerber themes of dream, vision, mission and purpose (Section 3.1 Introduction of this chapter) to this case?
2 Do you believe this is a sustainable business model?
1 Do you believe these statements of purpose and mission capture the spirit of the business effectively?
3 Can you think of any similar ‘win–win’ opportunities?
2 How important was it, for the success of this venture, to build a network of committed stakeholders?
1 How would you summarize the business model for Selco?
●● How will the activities be delivered? It has strategies and plans in place. These are built around four pillars: growing businesses, a skilled and flexible workforce, energy efficiency and an
●● How is the Leeds LEP funded? It utilizes national and European funds it can bid for and local money it can generate.
●● What is the Leeds LEP seeking to achieve? This encapsulates its mission, key priorities and headline targets and relates specifically to economic wealth and jobs.
●● Why was the Leeds LEP established and why should other interested stakeholders engage with its activities? The LEP may see this as its vision for how businesses and other institutions can
●● The willingness to accept new ways of working, such as working from home, meeting via Zoom rather than face-to-face (Chapter14).
●● The desire to innovate and improve (Chapter 10).
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