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business
essentials of strategic management

Questions and Answers of Essentials Of Strategic Management

1. How could Your Highness Qiao Biluo have avoided losing the trust of her audience?
3. Using the advice and tools suggested in this chapter, identify a currently trending topic and create a GIF or a meme about it. Share your rationale and experience with the rest of the class.
2. Select some of the statistics referenced in this chapter to create an infographic to communicate the impact of using visual content on social media. Use one of the tools listed in . Table 15.4.
1. Using the advice from this chapter, follow the three stages of the photography process. During the Production Stage take the following photographs:– Human Subjects (1 person, two people, 3–5
8. What are the differences between GIFs, memes, flters and geoflters?Please explain your answer.
7. What is an infographic and what type of information are they helpful to communicate?
6. Why is it important to accurately brief a professional graphic designer or photographer?
5. What are the key components of graphics and why should they be considered during content creation?
4. What is the ‘Rule of Thirds’ and how does it assist when taking photographs?
3. What is the key premise in relation to the Gestalt Principles? Why is this important when creating social media content?
2. What is semiotics and how does it apply to visual social media content?Please provide an example.
1. Name fve key benefts of using visual content on social media.Please explain your answer.
13. What advice would you give to someone who wants to work in social media as a profession?
12. What has been the best piece of advice that you have been given?
11. Where do you see social media heading in the future?
10. What is the current landscape for, say social media management as a profession, or even social media specialists as a profession in South Africa?
9. What are some of your favourite tools that you use to create some visual content?
8. How can visual content assist customers?
7. What do you think are some of the challenges with using visual content?
6. What do you think are the benefts of using visual content?
5. If you could think of three important things that a social media manager, or social media professional should consider when creating visual content, what would you suggest?
4. How did you come to work in social media? Tell me your career story.
3. What do you fnd most challenging working with social media?
2. What do you enjoy most about working with social media?
1. Welcome. Can you please introduce yourself and tell me about your current role?
2. What steps would you take if developing an infographic for a client?
1. Why was Canva’s infographic so successful?
3. With the Sprout Social Character Counter Tool (also in the Helpful Links section) craft posts with each platform’s recommended character limit for Twitter, LinkedIn and Facebook promoting your
2. Use the SEO/Keyword tools in the Helpful Links section to identify the most popular search terms relating to your chosen topic. Incorporate these keywords into your blog post in a logical manner.
1. Using the advice on blog writing from this chapter and following the fve stages of the copywriting process write the copy for a brief 300 word blog post about one of your favourite topics.
7. What points should be included when writing a response to a customer complaint on social media?
6. Why should a blog end with an invitation to the reader to continue the conversation?
5. When is it okay to break the rules in relation to written copy and social media platform character recommendations? Please provide an example.
4. What are the fve stages of the social media copywriting process? Please explain what happens at each stage.
3. What is a lead in relation to copywriting and why is it important on platforms such as Facebook, LinkedIn and Instagram?
2. What is Search Engine Optimisation(SEO) and does it apply to textbased social media content?
1. Why is text an essential component of social media content? Please explain your answer.
11. What advice would you give to someone who is trying to work in the feld of social media?
10. What has been the best piece of advice you’ve ever been given?
9. What do you think of the current landscape of social media management as a profession?
8. What are your favourite tools for producing social media copy and why?
7. What do you think are the challenges of writing effective social media content?
6. When social media content is written well, what do you think are the benefts?
5. What are the three most important things that social media managers need to know about writing social media content?
4. How do you come to work in social media? Tell me your career story.?
3. What are the greatest challenges?
2. What do you enjoy most about working with social media?
1. Welcome Umung. Can you please introduce yourself and let me know about your current role.
2. What principles would you adopt from this case study and apply to the development of a chatbot for a client?
1. Why do you think parents responded so positively to the BabyCentreUK chatbot?
There is a distinct lack of emphasis upon leadership and management in this case study.Why is this the case?
Social and environmental engineering seems to be part of Google building HPWS’s, but to what extent is creativity and innovation part of corporate culture or part of a socially constructed milieu?
To what extent were the events set out here simply an example of culture change bringing about positive outcomes?
Think about how you could apply Lewin’s change model to a change scenario of your choice. To what extent were there critical moments that defined the unfreezing, movement and refreezing?Trevor
What are some of the key skills that a change agent needs to exhibit? To what extent are these skills context specific?
Consider a change intervention with which you are familiar and consider what some of the barriers to change were, and where resistance to change was encountered. Try and classify these barriers and
Discuss the extent to which a vision and mission statement is important when an organisation is going through cultural changes.
What would need to be in place to support you in taking a marginal gains approach to your individual work and the teams you are a member of?
to determine your improvement?
How would you monitor the gains you identified in Question
Can you identify where you could make marginal gains in the tasks you undertake (in work and out of work), and how would you prioritise these?
As a counter-argument, should line managers be largely responsible for engagement and communication within their respective divisions or departments?
To what extent are there tensions for HR when managing change at both strategic and operational levels?
Is there an argument to be had that Covid added to the enablement of change at Foxtons?
To what extent did Mason adopt an organisational development approach in changing Foxtons?
Why were the changes successful?
To what extent could it be argued that this was a planned culture change programme at Coca-Cola?
What are the implications for organisations when deciding upon the nature and type of change, and how change should take place?
How strong is the evidence that meaningful work will motivate a workforce? How would you define what meaningful work means to you?
Assess the importance of job design within the overall process of managing people. Give reasons for your answer.
With reference to real-world examples, assess the usefulness of the contingency approach to organisational design.
List five advantages of the bureaucratic model of structure and five disadvantages. Do the advantages outweigh the disadvantages, or vice versa? How might these change depending on the nature of the
Which element of Capgemini’s strategy is more important – its structure or its culture?Which facets of the organisational culture do you think are most effective? Why have you reached your
Would Capgemini’s structure and work arrangements be suitable in your own job (or in one you are familiar with)? Explain your answer, what might work well and what might not work so well?
Identify the contingent factors that impact on a hospital and show how they influence hospital structure. Could one ever envisage a non-bureaucratic hospital? Give reasons for your answer
In the course of its daily work, the hospital relied on so many roles: nurses, doctors, porters, ambulance drivers, social workers, phlebotomists, physiotherapists, transplant coordinators,
Are there elements of job design that could ensure workers are better protected?
Were your feelings towards flexible working positive or negative – or a mix of the two – and why?
How might knowing that if you are sick and unable to work, but knowing you have no legal protection as an employee make you feel?
Have you worked within the gig economy or a digital platform? If so, how did this differ from other kinds of work?
What are your thoughts on the lack of legal protection for gig or platform workers?
Do you believe that everything surrounding and including PM places too much emphasis upon the individual, at the expense of teams, divisions, organisational cultures, etc?
To what extent is 360-degree feedback a fad that is unsustainable as a true and workable practice (in relation to manager–employee interactions)?
What motivates you at work, and how would you classify these motivators in terms of content and process theories?
Critically assess the role and contribution that HR makes to the PM process.
How does the concept of a ‘partner’ possibly change the employment relationship and attitude towards rewards?
countries? What happens after PM?
How will this reward approach be received across all
To what extent can Arup’s total reward strategy be truly transparent?
Consider the implications for management and leadership if we were to reduce or possibly abolish management tools, like the performance management system.
During the 1980s, the concept of‘empowerment’ was prevalent in some quarters and may have seemed to some managers to be the way forward. To what extent is Cheese’s assertion of enablement
What would need to be in place in an organisation in order to adopt this type of process?
How does the SodaStream performance appraisal process differ from ones you are familiar with?
How might trade unions and other employee representative groups reconcile the needs of their collective body (equal treatment for all) with the needs of individuals (valuing individual needs)?
Evaluate the evidence that managing diversity is good for business using examples from academic sources or from your experience. If you were an HR professional, what arguments could you make to your
A line manager has asked you to help her understand the importance of the contract of employment, and how far she can rely upon it to ensure she gets the best out of her staff.How would you reply?
What action can an HR manager take to prevent conflict arising within an organisation? If it does arise, what options exist for its resolution?
If possible, you should draw on your own work experience.
With regard to the following scenarios, identify what you consider to be typical features present in respect of the management of the employment relationship:a where employees are seen as a resource
In both cases, what do you think would be the main likely unintended consequences, and how could you overcome them?

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