Checklist. Consider the following information in choosing among the four project alternatives below (labeled A, B, C, and D). Each has been assessed according to four criteria:

• Payoff potential

• Lack of risk

• Safety

• Competitive advantage

Construct a project checklist model for screening these four alternatives. Based on your model, which project is the best choice for selection? Why? Which is the worst? Why?

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Project A is rated: Payoff potential high Safety high Lack of risk low Competitive medium advantage Project B is rated: Payoff potential low Safety medium Lack of risk medium Competitive medium advantage Project C is rated: Payoff potential medium Safety low Lack of risk medium Competitive low advantage Project D is rated: Payoff potential high Safety medium Lack of risk high Competitive Medium advantage