Read out the riding the waves of culture: understanding diversity in global business in this seminar we view elements of culture to understand in a practical sense how culture impacts our own international business efforts. It is not enough to be able to identify or recognize cultural differences (from our own), but we need to know what to do about them once recognized. Understanding how to address these cultural differences is a significant step toward being successful in our international business efforts. Specific-diffuse cultural divide paper: Write a paper that addresses the issue of negotiating a business transaction using the principles relating to specific-diffuse cultural divide. Choose one: take the perspective that the other culture is either more or less diffuse than your own.