1) A brand that you like is endorsed by a celebrity that you dislike. You try to resolve this conflict because you want all of the attitudes toward objects to be consistent. This is an example of:

a) Theory of planned action

b) Elaboration likelihood model

c) Balance theory

d) Maldistributed attitude model

2) Changing the message of an ad so that it has more of a promotion focus or a prevention focus is an example of:

a) Information overload

b) Framing

c) Timing

d) Construal level