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1. Consider Product Strategy . You are the marketing manager for McDonalds and the CEO has asked you to make a presentation to the Board

1.Consider Product Strategy. You are the marketing manager for McDonalds and the CEO has asked you to make a presentation to the Board of Directors on the development of a new chicken dinner sandwich.Specifically, he wants you to discuss the new product development process for the sandwich.Describe the new product development process for the sandwich assuming the sandwich will be introduced to the public.

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