1. Describe a company that you think uses advertisement well as a promotional strategy. What do you think makes their advertisements successful?

2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was it positive or negative publicity?

3. Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others?

4. Find an example of a print or Internet ad that includes images and text, and then answer the following questions about it.

Describe the ad.

What do you think this ad's marketing message is?

Is the ad trying to get people to do something? If so, what is it trying to get people to do? If it isn't trying to get people to do something, what do you think the point of the ad is?

Do you think this ad is effective? Why or why not?